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At the rise vs On the rise

at the rise—at the start of smth.; at an early stage in smth.:

  • The book portrays American cities at the rise of industrialism.

Note: The expression does not correlate in meaning with the phrase at rise—(Theater) when the rising curtain discloses a scene:

  • At rise we see an interview room with a desk and simple furnishings.

on the rise

1. on the increase:

  • The stealing of intellectual property is on the rise.

2. (of prices) going up:

  • Now, with an improving economy, gas prices are on the rise.