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Affect vs Effect

The verb affect means to influence or change.

  • The moon and sun can affect the ocean’s tides.

The verb effect means to bring about or accomplish.

  • The new CEO effected a few minor changes to the company.

The noun effect means result.

  • One effect of the drought was a skimpy corn crop.
  • Memory hook: If you affect something, you can have an effect on it.